#You tube stranger things cardboard vr cracked
#You tube stranger things cardboard vr series

They rebranded their twitter profile to reflect this digital marketing campaign. They did a simple burger flip and did some minor packaging and called it “The Upside Down Whopper”. Some of the prominent brand partnership of the Stranger things are:īurger did the simplest digital campaign to associate with Stranger Things. Thus, Stranger things acted as a playground for brands to promote their product.

#You tube stranger things cardboard vr series

The brand partnerships mutually benefitted both the parties and it worked in two ways:- the brand ads acted as a promotional content for the Stranger things upcoming season and the episodes of the Stranger things acted as series of advertisements with the brands appearing in a different part of episodes that are seamlessly woven to the set and storyline. Stranger things signed over 75 promotional brand deals for season 3 for in episodic placement of brands and also for creating brand-specific digital campaigns within conjunction of other campaigns of the Stranger Things.

The campaign was so successful, that the fans of the show heavily advertised the billboard posters on all social media. Calling the number connected you to the new director of the company which will feature in Season 2. The billboards also featured a 1-800 toll-free number that consumers can call. Stranger Things is a uniquely atmospheric series that inspired us to create a fun way to immerse viewers in the rich world, allow them to experience the thrills and mystery of the story and excite them to watch the series,” - VP of Product Innovation, David Jaffe, Netflixįor another marketing campaign, Netflix created a poster of the most notorious company in Stranger Things “Hawkins Power and Light” with the tagline “Flipping the switch for a better tomorrow” and advertised in billboards.

The video was viewed over 7M times on twitter. This small VR clip is the first step of Netflix towards exciting VR content. It offered an interactive experience where the viewers voted on what happens next.As the unsuspecting influencers played the game, the viewers voted on creepy things to fall on them like flickering lights, randomly slamming shut doors etĪ few weeks after the release of the Season 1, Netflix released a 360-degree video on YouTube with the help of Google’s cardboard virtual reality attachment. In a 4-hour long Twitch broadcast, the influencers played video games in the Stranger Things infamous basement. Twitch, a social video platform and community created just for games teamed up with Netflix just before the release of the first episode. Some of the highly innovative and successful campaigns are Netflix came up with an innovative viral marketing campaign for each season of Stranger things in order to keep the customer engaged. Through this article, let's look at some of the remarkable marketing campaigns and brand partnerships of Netflix. Along with this careful product placement, the show was also able to build savvy brand partnerships that helped the buzz going on for a long time after the release of the show on Netflix. The creators used the social media handles of the show in order to engage with the audience and build the curiosity of the audience. The show invoked nostalgia among the audience with its marketing campaigns. According to a study by the Journal of Consumer Research, people spend more money when they can associate their experience with their childhood memories.

#You tube stranger things cardboard vr cracked

With Stranger things, Netflix has cracked the winning formula for the modern-day marketing strategy with simplicity.